At the beginning of this year, I made a personal vow — one product every month.
Not for vanity. Not for clout.
It was about discipline — the kind of rhythm that forces creativity to meet accountability.
And for seven straight months, I showed up.
From January through July, I launched a new product or project every 30 days.
Some small. Some half-broken. Some gaining momentum quietly.
But all of them real.
Then August came.
And for the first time, I didn’t ship.
But let’s be clear — I didn’t stop building.
In fact, I went deeper than ever before.
The Project That Ate Two Months
August hit differently.
I stumbled upon something that couldn’t fit into a 30-day box — a wild idea that needed real patience and coordination.
Long story short, my partner Marc and I acquired a cybersecurity company in Europe.
Yeah. That happened.
The company is called SafeZoner — a European-funded “frontier company” that’s rethinking online security using AI and proprietary self-dynamic tech. It’s built around a simple but powerful promise: to protect you in a far easier and safer way, wherever you are online.
When I first came across SafeZoner, it was in its early, scrappy stage. Great potential, but still a seed.
And something in me clicked — this was a play worth the long game.
So Marc and I jumped in.
We restructured ownership, got access to the IP, and started assembling a small team to rebuild from the inside out.
The first two weeks of August were full of war-room sessions — mapping out requirements, understanding the existing tech stack, reviewing the research, and talking through product hypotheses.
Then came the sprint phase.
Designing. Writing. Coding. Testing. Rethinking.
The late nights were back. But this time, it didn’t feel like burnout. It felt like craftsmanship.
We were building something real — not for hype, not for show — but for defense, in a world that’s becoming more exposed by the day.
As I write this, the prototype is almost complete, and the roadmap for the MVP is already rolled out.
Our focus is simple:
- Build a clean, smart, self-learning cybersecurity tool.
- Test it quietly with early users.
- Then scale strategically across Europe and Africa.
The project stretched me. It slowed my rhythm.
But it reminded me why I build in the first place — not for deadlines, but for impact that lasts.
If you’re curious about SafeZoner, check it out here:
👉 https://www.safezoner.com
Revisiting the Earlier Builds
Even while I was buried in SafeZoner’s architecture, I kept tabs on my other creations. Each one tells part of the story — a series of dots connecting toward something larger.
July — Paystack WordPress Plugin
This was the July product. A simple, functional plugin that lets WordPress site owners accept Paystack payments smoothly.
The client who commissioned it is happy and using it in production — which means it’s doing its job.
But I haven’t pushed it to the WordPress.org repository yet.
Why? Prioritization.
Between consulting gigs, training, and the SafeZoner takeover, publishing the plugin publicly dropped down the list. But I haven’t forgotten it — in fact, I’d love to collaborate with another developer to help maintain, enhance, and release it.
If that’s you — let’s talk. I’m open to partnership.
June — Build Anyway
The Build Anyway book is out. And like many good products, it’s still finding its audience.
It’s not “viral” yet. And that’s okay.
Because this book was never meant to be a hype piece — it’s a mirror for builders who are deep in the mud.
I’ve realized that writing it was the easy part. Selling it is the real grind.
And so, the next chapter is marketing — intentionally.
If you’re a businessperson, a startup founder, or just someone rebuilding from scratch — this book will feed your spirit.
👉 https://buildanyway.elidayjuma.com
Let’s keep building — even when it’s slow.
Especially when it’s slow.
Build Anyway.
May — To Somewhere Logistics (TSL)
TSL is quietly gaining momentum.
We now have a network of 150+ verified drivers.
Every day, we’re connecting people who need logistics help with drivers and truck owners looking for gigs.
The mission is simple:
- Help drivers make more money.
- Help logistics customers get affordable, reliable services.
We’re doing it through a transparent marketplace — where drivers can bid, clients can post gigs, and everyone wins.
Momentum is building — slow, but steady.
And if you’re in logistics (driver, truck owner, or client), join the directory here:
👉 https://app.tosomewherelogistics.africa/vehicles/directory
April — InterviewPrep
InterviewPrep continues to grow organically — even without much of my input these past two months.
That’s the beauty of building small digital systems that work on their own.
If you’re job hunting, need tailored CVs or cover letters that actually reflect your strengths, check it out:
👉 https://interviewprep.elidayjuma.com/
It’s a quiet engine. Still running.
March — Startup List Africa
There’s still no trusted, centralized directory of African startups by category, founder, or location.
So I built one.
It’s called Startup List Africa, and it’s growing. Founders are adding their ventures, and I’m refining the backend for better search and categorization.
If you’re building something in Africa, get listed.
👉 https://startuplistafrica.elidayjuma.com/
Someday soon, it’ll be the go-to directory for discovering startups across the continent.
February — Namekon
This one’s for the dreamers.
If you’ve ever stared at a blank screen trying to name your new business, app, or project, Namekon was built for you.
It helps you brainstorm creative names and instantly check domain availability — without all the fluff.
👉 https://namekon.elidayjuma.com/
It’s a small but surprisingly useful product, especially for founders who are in idea mode.
January — NenoPress
Ah, NenoPress — the OG. The first product of 2025.
It’s the content engine I built to help creators, solopreneurs, and small teams plan, write, and schedule content across platforms without chaos.
I use it almost daily — it keeps my content creation sane.
Nothing major changed between August and September, but it’s still a core tool in my ecosystem.
At some point, I’ll revamp the UX and expand integrations — but for now, it’s doing what it was built to do: help creators stay consistent.
Coaching and Consulting
Between August and September, I also worked with two companies on their technology strategy.
Helping founders create structure and execution systems has become something I truly enjoy.
It’s like stepping into someone’s chaos, identifying the real problem, and turning it into a repeatable process.
If you’re a founder or business looking for clarity, structure, or execution support, book a strategy call:
👉 https://zcal.co/elidayjuma
Discipline, Diet, and Energy
Still off sugar.
Still walking frequently.
Still eating clean.
I’ve learned that productivity without physical discipline is a ticking time bomb.
When your energy is clean, your thinking becomes sharp — and that’s what keeps me grounded even when the weeks blur together.
I’m not chasing hacks. I’m chasing consistency.
Reflections: The Power of Long Games
August and September taught me something I didn’t expect:
Not every month needs a “release.” Some months are for rooting.
When you’re building something sustainable, you can’t always measure progress by launches or likes.
Sometimes the real progress happens in silence — while you’re debugging, strategizing, or rebuilding from the ground up.
Acquiring SafeZoner was a reminder that patience isn’t weakness. It’s leverage.
There’s a time to sprint, and a time to stretch.
And this stretch — this deliberate slowdown — is where the next level is born.
I used to think consistency meant speed.
Now I know it means showing up wisely.
October Outlook
As I head into October, the plan is simple:
- Create a solid portfolio — document everything I’ve built this year.
- Get more consultancy gigs — keep the runway alive and gain more hands-on context from real businesses.
- Push SafeZoner and TSL forward — double down on product execution and user onboarding.
I’m not rushing.
I’m refining.
Because I’ve seen what happens when you force growth — it cracks.
But when you build anyway, slowly and steadily, it compounds.
Closing Thoughts
This year hasn’t been a straight line.
Some months have been glory. Some have been grind.
But all of it — every pivot, every delay, every micro-win — has been worth it.
The truth is, building in public isn’t always about announcements.
It’s about showing the scars too.
And right now, I’m proud of the scars — because they tell the story of someone who didn’t quit when things got complex.
So here’s to the builders who didn’t ship this month but still showed up.
To the founders choosing the long road over quick dopamine.
To the ones building in silence.
Keep going.
Even when it’s slow.
Especially when it’s slow.
Build Anyway.
January update
February update
March update
April update
May update
June update
July update
