Launching a startup is exciting, but doing so in a highly competitive industry can be overwhelming. The pressure to stand out is immense, and without a solid go-to-market (GTM) strategy, even the best products can fail. However, by adopting the… Continue Reading
In the fast-paced world of startups, it’s easy to prioritize speed over long-term sustainability, especially when building a tech platform. Founders often rush to get their products to market, cutting corners in the development process to meet deadlines and satisfy… Continue Reading
Launching and growing a startup is an exhilarating journey, filled with opportunities and challenges alike. However, one key area that often gets overlooked in the early days of building a business is financial structuring. It’s easy to get swept away… Continue Reading
In the fast-paced world of startups, speed can feel like everything. The faster you move, the quicker you seize opportunities, outpace competitors, and gain traction. However, this rush to scale, sign deals, and close funding rounds can come with significant… Continue Reading
When it comes to launching a startup, you may have a groundbreaking idea, but without market validation, you’re venturing into uncertain territory. Market validation is the process of determining whether there’s a real demand for your product or service. Skipping… Continue Reading
When I started my first startup, I thought I had it all figured out. I had a killer product and a solid marketing plan. I believed that if I just pushed my marketing efforts hard enough, my product would sell… Continue Reading
Starting a business can be overwhelming, especially when it comes to integrating technology. Most founders assume that leveraging tech means breaking the bank, but the truth is, you don’t need a massive budget to build tech that helps you scale.… Continue Reading
Raising capital can be one of the most exciting yet nerve-wracking experiences for any startup founder. I’ve been there before. In a past venture, I raised $2 million for my fintech startup. Was it easy? No. Did I think of… Continue Reading
Launching a startup is an exciting journey. You’ve got the vision, the passion, and possibly even the product ready to go. But before you can officially start your business in Kenya—or anywhere, for that matter—you need to go through a… Continue Reading
Market research is often the most underestimated yet critical aspect of launching a successful startup. For many first-time founders, the excitement of building a product or service overshadows the importance of deeply understanding the market they are entering. However, without… Continue Reading