Each month, one new tool.
That’s the promise I made to myself at the start of the year — and it still stands.
No matter how heavy life gets, no matter how much chaos the entrepreneurial path throws my way, I decided that every 30 days, something new must go out into the world. Not perfect. Not fully polished. Just real — something that adds value, teaches me something, or brings me closer to my long-term mission.
And for October 2025, I built BizTools — a platform designed to help founders and businesses make sense of the frameworks and strategy tools that big corporations swear by but most small business owners never get to use.
The Idea: Turning Strategy into a Daily Practice
I’ve been an entrepreneur for years.
I’ve sat in investor meetings where people threw around words like SWOT, PESTLE, BCG Matrix, and Porter’s Five Forces like everyday language.
But when I went back to my small business — running trucks, building startups, or structuring partnerships — those tools always felt too abstract. Too academic. Like something meant for people wearing suits in glass buildings, not founders knee-deep in operations, trying to keep the lights on.
So I built BizTools for people like me — and for founders at every stage.
BizTools helps entrepreneurs learn, practice, and apply the world’s most useful business frameworks in a way that actually fits real life.
The platform combines three things:
- Learning modules — simplified explanations of each tool, with no jargon.
- Practice sessions — short interactive assessments that let you apply the tool to your own business.
- Case studies — showing how real companies used these frameworks to grow, pivot, or survive.
And to make it even more practical, I added an AI assistant — one that answers your questions, explains the frameworks, and helps you apply them to your situation. It’s like having a business coach on demand, guiding you through strategy without the intimidation.
👉 Try it here: https://biztools.elidayjuma.com/explore
Why BizTools Exists
When I started this project, I didn’t have a “target market” in mind. I had myself in mind.
I wanted something I could use on my own business — something that could help me look at my logistics hustle, or my consulting work, or even my creative projects, with more clarity and structure.
Because let’s be honest: most of us founders don’t sit down to “analyze our business.”
We react.
We put out fires.
We chase opportunities.
We run from mistakes.
But when I began applying tools like SWOT or Fishbone to my ventures, I started to see patterns — weaknesses that repeated, opportunities I kept overlooking, and decisions I made emotionally instead of strategically.
That’s when I realized these tools aren’t just academic. They’re mirrors. They help you see your business clearly — maybe for the first time.
So BizTools is built around that idea:
To level the playing field for founders who didn’t go to business school.
To give them access to the same tools consultants use to charge $1,000 a session.
To make strategy something you can learn, apply, and grow with — without the jargon or ego.
How BizTools Works
When you log in to BizTools, you start by selecting a framework — maybe SWOT Analysis, PESTLE, BCG Matrix, Fishbone Diagram, or Porter’s Five Forces.
You’ll see:
- A simple explanation of what the tool is and when to use it.
- A guided example to understand the logic behind it.
- A practice section where you can apply it to your own business or idea.
- A case study showing how a real company used the same tool in the real world.
And if you get stuck, the AI assistant steps in to help you break down your thoughts, ask the right questions, and structure your thinking.
It’s a structured learning environment, but also a self-reflection space for entrepreneurs who want to think clearly about their business — not just survive it.
Free and Paid Plans
I wanted BizTools to be accessible to anyone, regardless of where they are in their journey.
That’s why there’s a free tier, so you can explore a few tools and get a feel for how it works.
For those who want more — deeper tools, advanced case studies, and continuous updates — there’s a monthly subscription and an annual plan that gives you access to everything.
This tiered approach allows me to keep building sustainably, without ads or distractions.
And for learners, it creates a simple path: start small, explore freely, and upgrade when you’re ready to go deeper.
Building BizTools: From Idea to Launch
BizTools wasn’t built in a vacuum.
It came after a series of other projects I’ve shipped this year — each one teaching me something new, each one testing a new muscle.
- January – NenoPress: an AI-powered content creation assistant.
- February – Namekon: a business name generator for African founders.
- March – Startup List Africa: a startup discovery and ecosystem mapping tool.
- April – InterviewPrep: a tool for job seekers to practice interview questions.
- May – To Somewhere Logistics: a logistics marketplace connecting service seekers with truck owners.
- June – Build Anyway: the book I wrote about rebuilding from the ground up.
- July – Paystack WordPress Plugin: a simple plugin that makes online payments easier for WordPress users.
- August–September – Safezoner: a digital safety tool built around privacy and user control.
Now, October brought BizTools — a step closer to my long-term vision: building a suite of tools that help entrepreneurs operate smarter and build resilient businesses.
A Small Win Beyond the Code
Outside of the screen, October also gave me a chance to reconnect with the human side of business.
I did a physical business consultation session, and it reminded me how much clarity can transform a founder’s mindset.
When someone’s been buried under confusion, just helping them structure their thoughts, see patterns, and simplify decisions can change everything.
If you’re a founder who’s been feeling stuck, unclear, or overwhelmed — I’d encourage you to book a strategy call. Sometimes, what you need isn’t motivation; it’s clarity.
Life Update
No blog is complete without a reality check.
I’m still off sugar — that part’s going strong.
But exercise? I’ve slowed down.
Part of it is the new season I’m in. My wife and daughter have now moved in with me, and it’s been both grounding and challenging.
For months, I lived alone, structuring my days purely around work. Now, there’s noise in the house again — laughter, cartoons, and family routines. It’s a good noise. It’s the kind that forces you to find new balance.
The goal now is to rebuild rhythm — not to chase productivity, but to sustain momentum in all areas of life. Because the truth is, you can’t build well when your personal life is chaos.
I’m learning that growth isn’t just about business wins. It’s also about becoming the kind of person who can handle both family and ambition with grace.
What I Didn’t Do
In October, I planned to bundle everything I’ve built this year into one solid portfolio — a unified space where people can explore all the tools, projects, and systems I’ve built.
That didn’t happen.
BizTools took more time and energy than I expected. Between designing the assessments, setting up the AI assistant, and fine-tuning the learning experience, I decided to focus all my effort there.
The portfolio will come next — in November. That’ll be the month where I bring everything together in one place, not just as a showcase, but as a story of consistency and evolution.
Reflections: On Momentum and Process
If there’s one thing I’ve learned this year, it’s that momentum is everything.
You don’t have to build fast. You just have to keep moving.
Each month, I start from zero. I don’t always have a clear idea of what to build. Sometimes I’m tired, uninspired, or second-guessing everything. But once I start, the energy comes.
Momentum creates clarity.
Movement creates progress.
Too many people lose steam because they’re chasing perfection — trying to make something big before they make something real. But the truth is, you get to big by first being consistent with small.
When I look back, every tool I’ve built this year connects in some way.
They might seem unrelated — logistics, AI, content, business strategy — but at the core, they all share the same DNA: helping people build smarter, simpler, and more sustainable systems.
That’s what this journey is about.
And that’s what I want every founder reading this to remember:
Don’t get attached to the outcomes.
Don’t measure your worth by the number of users or the size of your launch.
Just focus on the process.
Show up. Build something useful. Learn. Iterate. Repeat.
That’s how you stay in the game long enough for the game to reward you.
Closing Thoughts
BizTools might not trend on Product Hunt.
It might not raise funding or go viral on X.
But it represents something more important — discipline.
Every month, I’m teaching myself that progress doesn’t come from hype or validation. It comes from staying faithful to the work, even when nobody’s watching.
To the builders reading this — those who are in the mud, balancing bills and ambition, trying to stay afloat while still dreaming big — this one’s for you.
Keep building.
Keep refining.
Keep believing that small, consistent actions compound into something meaningful.
And above all, enjoy the process.
You’re not behind. You’re becoming.
Tool of the Month: BizTools
Consultation: Book a Strategy Call
Next Month: Portfolio compilation and product sync.
Let’s keep moving.
