Founded in 2021, Uncover is more than just a skincare brand. It’s a movement empowering women of color who’ve been neglected by the beauty industry. This Kenyan startup creates science-backed products specifically formulated for melanated skin, with the added benefit of being rigorously tested and approved by women of color themselves.
Uncover goes beyond products. They’ve built a powerful tech platform that personalizes skincare routines, offers relatable educational content, and fosters a strong online community. With over 200,000 members across Kenya, Nigeria, and the diaspora, Uncover is experiencing explosive growth. Their revenue has skyrocketed 10x in just two years, and they’ve recently expanded into Uganda and Ghana.
This impressive growth has attracted significant investment. Uncover just secured US$1.4 million in a seed funding round that exceeded expectations. The round was co-led by EQ2 Ventures and IgniteXL Ventures, with participation from Chui Ventures, Samata Capital and Altree Capital. This funding will fuel Uncover’s next chapter, allowing them to:
- Develop a more powerful platform: Uncover plans to further enhance their tech platform to provide even more personalized skincare solutions.
- Launch new products: With this funding, Uncover will expand their product line to cater to a wider range of skincare needs.
- Expand to new markets: Uncover is setting its sights on global domination, with planned expansions into additional markets fueled by high demand from diaspora populations.
Uncover’s co-founders, Sneha Mehta (CEO) and Jade Oyateru (COO), are passionate about revolutionizing the skincare industry for women of color. They are thrilled to partner with such a remarkable group of investors who share their vision. Uncover is not just about selling products; it’s about creating a movement that prioritizes the unique needs of women with melanated skin, both in Africa and around the world.
