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July 2025 Update: The Accidental Win, the Quiet Fail, and What’s Next

First, a big thank you to everyone who’s been reading these monthly updates. If you’re new here and wondering what this is all about, check out the January recap to get the full story:
👉 https://elidayjuma.com/january-2025-recap-progress-lessons-and-whats-next

As promised:
1 month, 1 product. All the way to December.

🔌 July Product: A WordPress Plugin for Paystack Payments

This one happened by accident—like the penicillin of my bootstrapping journey.

A client needed a restaurant website that could accept payments. The available options were either overpriced or didn’t fit the use case. So I decided to build a simple plugin that integrates WooCommerce and Paystack.

✅ It worked.
✅ It paid immediately.
✅ I even submitted it to https://WordPress.org for listing (fingers crossed it gets accepted).

So now, I’ve got a working WordPress plugin for Paystack payments.

If you’re building an online store or offering services through WordPress and need to collect payments — reach out.
Let’s put this tool to work.


📕 Build Anyway (Launched June 2025)

I didn’t expect it to go viral. But I thought it would move faster.

The truth? I wrote a book, then disappeared. Dropped the link, posted a few times, then went back to building. No launch plan. No paid push. No consistent content. Just… silence.

That’s on me.

So now we’re on slow mode. Not because the book is weak — but because I haven’t sold it well. I’ve been so deep in client work and product trenches that I forgot something important:

Even the best work needs a messenger.

So this August, I’m circling back. I’m experimenting with Facebook ads, resharing raw excerpts, and speaking directly to the ones I wrote this for.

Let me remind you who that is:

This isn’t a book for founders trying to raise their first $1M round.
It’s not a guide to blitz-scaling or riding the hype wave.

It’s for the builders who stayed.
The ones bootstrapping from their living room.
The ones replying to customers from their kid’s birthday party.
The ones too broke to fail — but too stubborn to quit.

If that’s you, you’ll see yourself in every chapter.

Grab your copy here:
👉 https://buildanyway.elidayjuma.com

Let’s keep building. Even when it’s slow.
Especially when it’s slow.
Build Anyway.


🚚 To Somewhere Logistics (Launched May 2025)

TSL is on fire.

Not in the loud, PR-polished way startups like to brag — but in the gritty, real kind of way.

In June, we gave ourselves a clear goal:
50 drivers onboarded.

That wasn’t just a random milestone. It was a stress test. A way to see if the wheels we were building could actually move on real roads with real people.

By the end of July, we didn’t just hit the target — we passed it.
50+ drivers. Live. Active. Registered. Hustling gigs on the platform.

And while that was happening, we quietly added another truck to our own fleet.
That’s not vanity. That’s real capacity.

It means more deals. More control. More testing in the field.

Now, the goal for August?

Double it.

100 active drivers.
No fluff. Just reach, reliability, and real demand.

TSL is no longer an idea. It’s a working machine — built in the mud, not the meeting room.

If you’re in logistics and want to invest in something with real skin in the game, we should talk.

And if you own or drive a truck, don’t sit on the sidelines.
The work is already live.

Join the platform here:
👉 https://app.tosomewherelogistics.africa/vehicles/directory

We’re not chasing hype.
We’re building distribution.
TSL. To Somewhere — and beyond.


🎯 InterviewPrep (Launched April 2025)

I didn’t touch this much in July.

But the numbers kept coming in.

People are signing up. Visitors are spending an average of 3 minutes on the platform. That’s signal. No conversions yet, but I’m watching this closely. The value is there — just needs better targeting.

If you’re job hunting, get tailored CVs and cover letters here:
👉 https://interviewprep.elidayjuma.com/


🌍 Startup List Africa (Launched March 2025)

There still isn’t a solid, trusted directory of African startups by category, founder, and location — so I built one.

If you’re building in Africa, get listed.
👉 https://startuplistafrica.elidayjuma.com/


🧠 Namekon (Launched February 2025)

If you’re starting something new and stuck on names, Namekon helps you brainstorm creative names and check domain availability.

No fluff — just type and generate.
👉 https://namekon.elidayjuma.com/


✍️ NenoPress (Launched January 2025)

This was product #1.

It helps creators and small teams write, schedule, and post content across platforms. In July, nothing major happened — but I still use it almost daily.

In August, I’ll focus on refining the experience and ramping up awareness.

If you’re a coach or solopreneur tired of content chaos, try it here:
👉 https://nenopress.com


🧠 Coaching, Consulting, and The Accidental Product

I did some coaching this month — which turned into consulting — which then turned into building actual products (like the WordPress plugin above).

I’m learning this:
Coaching opens doors to context. Context leads to solutions. Solutions can be monetized.

If you’re a founder looking for clarity, systems, or execution support — book a coaching call:
👉 https://zcal.co/elidayjuma


🥗 Diet, Exercise, and Energy

Still off sugar.
Still on OMAD (One Meal a Day).
No running this month — I’ve been doing long walks instead. Surprisingly, I lost another 2kg. I feel sharper, more stable, and more present.

Discipline compounds.


📅 August Plans

Here’s what’s in motion:

  • Finish writing the next book — focused on digital tools, systems, and bootstrapped distribution.
  • Double down on distribution — paid ads, partnerships, and outreach.
  • Grow TSL to 100 drivers.
  • Push NenoPress and InterviewPrep.
  • Keep the body clean, the mind focused, and the energy high.

Final Words

I’m not building for applause.
I’m building for freedom.

And freedom takes time, consistency, and a thousand tiny steps.

One month.
One product.
One shot at making this life count.

Thanks for reading. Let’s keep building — anyway.

eliday

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