Starting a business is not hard. Starting a successful business is the hardest part. It is an adventure that literally feels like riding a roller coaster all the time if not most of the time. So many hurdles along the… Continue Reading
Operational costs are the expenses associated with running a business on a day-to-day basis. They can include rent, utilities, labor, inventory, and transportation costs. For startups, reducing operational costs is essential to ensuring profitability and long-term success. Fortunately, there are… Continue Reading
Before you even think about approaching an external investor for your startup, you need to answer some tough questions. Do you have a solid business plan? Is your team passionate and experienced? Do you have a viable product? If you… Continue Reading
11 things you must consider before starting your startup So, you’re thinking of starting your own company? That’s great! But before you quit your day job and jump into the world of entrepreneurship, there are a few things you need… Continue Reading
Email marketing is one of the most important tools in a startup’s arsenal. It is a cost-effective way to reach out to potential and existing customers, fostering engagement and driving conversions. A well-executed email marketing campaign can be the difference… Continue Reading
How to Measure ROI for Digital Marketing Campaigns Digital marketing is one of the most efficient and effective ways to reach your target audience. However, with so many options and platforms available, it can be difficult to know where to… Continue Reading
What is growth hacking? The term “growth hacking” was coined by entrepreneur Sean Ellis in 2010, and it refers to a process of rapidly expanding a company’s user base through creative and often low-cost marketing techniques. Growth hacking is an… Continue Reading
What is a Startup Company Organogram? A company organogram is a visual representation of the company’s structure and hierarchy. It shows the relationships between the different departments and positions within the company. A startup company organogram is especially important for… Continue Reading
Embedded finance is a term that is being used to describe the trend of financial services being integrated into other products and services. This integration can take a variety of forms. But the goal is always the same – to… Continue Reading
The pressure is on for startups to make a big splash and establish themselves quickly in today’s business world (this contributes to the majority of marketing mistakes experienced as we shall discuss in a few). And while there are many… Continue Reading